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The color is so specific that it has to be some kind of homage.”Īccording to a Tiffany spokeswoman, this was not a joke - and indeed, some seem to have taken it as a challenge: to the integrity of art, and the artist.
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We know he loved New York, and that he loved luxury and he loved jewelry. We did an exhibition of his work at the Louis Vuitton Foundation a few years back. Specifically, WWD reported that he said: “We don’t have any literature that says he made the painting for Tiffany. He suggested, almost as an aside, that perhaps the shade of blue used as the painting’s background was, in fact, an “homage” to Tiffany and its signature color, generally referred to as robin’s egg blue. Some were upset about the question of art versus commerce (or art being used to market commerce) others about the racist history of diamond mining.īut one of the odder brouhahas centered around the color of the painting, “Equals Pi,” thanks to a comment by Alexandre Arnault, Tiffany’s new executive vice president of product and communications, in an interview with WWD about the campaign. Last week, when the new Tiffany & Company ad campaign broke featuring the quartet of Beyoncé, Jay-Z, a 128-carat diamond and a rarely seen Jean-Michel Basquiat painting that had recently been acquired by the jewelry brand’s new owner, LVMH - all in a sort of contemporary remake of “Breakfast at Tiffany’s” - it set off a social media storm involving a multiplicity of debates.